Twitpwr.com was dreamt up when Joel Comm and Dan Nickerson were trying to find a creative way to promote Joel’s book Twitter Power. The basic concept was for a Twitter short url service with stats, but some really cool additions were dreamed up by our dev team.

The original idea was to provide a ranking service that actually ranked people on the amount of users that took action as a result of their tweets rather than number of followers they have. We believe this to be a much more accurate representation of how much influence (or “Twitter power”) an individual Twitter user has.

So taking the original idea we added some additional functional features that give the ranking & URL shortening service additional by both driving followers and traffic to the individual twitter user and the sites and pages that they link to using the service.

TwitPwr uses sound SEO and linking strategies to create a matrix of relevant, interlinked, pages and directories that create a matrix of topically related sections within Twitpwr all linking out to users and websites they promote using twitter. One of the first things you will notice is that when you click on one of the links that someone has created using TwitPwr you will be taken to a profile page for the link.

The first thing you will see at the top of a link profile page is the actual link to the page, this drives traffic and trust to the site that the user linked to. Directly under the link to the page you will see the users name and a link to their profile page on TwitPwr, this connects that user to to this link and passes trust and traffic to our user profile pages.

As you move down the page the next thing you will come across is the actual screenshot of the exact page linked too by the user and Alexa data on the domain. These two features are designed to give basic information about the site to anyone looking at the page. For example: If a users clicks on one of the hot links from the index page they will have a screenshot and alexa data to help them determine whether or not they actually want to visit this link.

Moving further down the link profile page you can see the other recent links by other users to this domain. I am currently looking at the link profile page for a YouTube link and on this page is all the other YouTube videos that users have linked to recently which is pretty cool in that I can check out the other popular videos. This feature also links to the profile pages for those links and is creating a content relevant section within TwitPwr driving SEO for our users and the sites they are linking too. The last few things you see on the link profile page provide some technical data for those who would like to see it and a list of sites relative to the one that the user is viewing.

The user profile pages call the Twitter API for all of the users Twitter data including: name, number of followers, background images, user image, etc. We also include our some TwitPwr data on this screen. This first piece of TwitPwr data is the rank, or overall TwitPwr ranking. Your rank is calculated by the amount of “juice” that you have accumulated using the service over a set period of time (juice is calculated using a finite period of recent time because if it were “all time” data then it would be virtually impossible for new users to catch up in the rankings).

“Juice” is calculated using the number of unique clicks on the links that a user creates, clicks are only recorded from Twitter and reputable twitter API sources. A list of the sites that record clicks in TwitPwr is not available to the public as we feel it could be used to manipulate numbers and rankings. There is also a relatively complex click fraud detection algorithym to prevent click fraud and facilitate automatic user banning. If you would like to submit a legitimate twitter site to be considered in TwitPwr rankings then you can do so using the feedback form at TwitPwr.com. The sites that TwitPwr tracks are also updately periodically based on incoming referral data.

Finally we get to the ranking system that is a directory of TwitPwr users with the top 25 ranks getting a spot on the main TwitPwr page. This directory links to the profile pages, which in-turn link to all the URL profile pages creating the master map for all of the content in TwitPwr. TwitPwr is a new service and we will continue to improve and grow it but the assumption that is is strictly a short URL service is way off base.

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