“The Joel Comm Show” has returned, and will now be broadcast each Wednesday at 12 PM Eastern on WebmasterRadio.FM. The show will cover a wide range of topics including traffic generation, using social media effectively, site monetization, Web 2.0 issues, mobile technology, and more. Whether you are a die-hard fan of Joel’s show or are just tuning in, make sure to check it out on Wednesdays, as it will certainly have information that will help you to boost your business and answer your questions.

Can’t watch it live? Check it out in the iTunes store or on-demand in the WebmasterRadio.FM archives inside the Internet Marketing Channel.

Get ready for KaChing, coming on July 8th. Whereas Joel’s past books have concentrated on certain aspects of a successful online business (using AdSense, cashing in on Twitter, etc.), KaChing takes more of a birds-eye view of what it takes to make some serious money with the Internet, and all of the different pieces of a business that can make it online TODAY are broken down and explained in detail. If you’ve been waiting for someone to come along to piece it all together for you, you’ll definitely want to get your hands on a copy of KaChing.

The immensely popular premium WordPress theme Socrates has now just launched its 2.0 beta version. Now in addition to the incredibly useful features of the first release are added sales page templates, squeeze page templates, advanced SEO, and in-post ad units. The first release, featuring built-in AdSense, Clickbank, and SEO optimization as well as a header generator, custom navigation bar, social media slider, and more, is the best highly customizable premium WordPress theme created by marketers, for marketers. It enables you to have a fully customized, monetized, and optimized blog up and running in literally minutes.

The Socrates Theme has enjoyed tremendous sales in its first release, and that is expected to continue now with the Beta 2.0 version. Here’s what users have to say about Socrates:

I LOVE, LOVE, LOVE the Socrates theme! This is the theme that I have been looking for and waiting for. I have bought other customizable themes, and always struggle with the non-intuitive interface. This is so easy. You guys are genius!

Thanks for this theme, I plan to recommend it to everyone.

- Teresa Miller

You’ve hit a homerun! Love Socrates! Bought the unlimited license last night and have changed one of my sites over already.

Great job… it’s heads and tails above another “special” theme made for marketers that just has problems after problems. I’ll be switching over all my sites for the cleanliness and simplicity of Socrates!

Thanks a million for your efforts…much appreciated!

- Ted Denton

To learn more or to get the Socrates Theme for yourself, head on over to: http://socratestheme.com

This Year’s Keynote Speakers:

Jaime Cohen Szulc
CMO,
Levi Strauss & Co.

Chris Anderson
Editor in Chief,
WIRED

Kristi VandenBosch
CEO,
Publicis & Hal Riney

Lori H. Schwartz
Executive Director,
IPG Media Lab

Loic Le Meur
Founder,
Seesmic and LeWeb

Geoff Ramsey
CEO and Co-Founder,
eMarketer

Adtech is always an amazing show to touch base with old faces and check out the new kids on the block. If you will be attending Adtech and would like to connect please call 1-888-210-9941.

Apple just announced the addition of a native advertising platform for the new iPhone, iPod, and iPad OS 4.0. The people running AdMob over at google  must be trembling in their boots this very second. AdMob has secured hundreds of millions of dollars in funding, and was just purchased by Google for $750 million, almost exclusively on the iPhone advertising market share. That is all gone now.

Apple’s advertising platform is incredible and runs completely in HTML 5. The ads are incredibly smooth and function almost like an application in themselves. They have access to certain frameworks for use by applications as well such as location and accelerometer access.  In short, Apple’s new advertising platform offers an entire world of wonder that AdMob (or any other 3rd party platform) cannot even dream of.

What does this mean for publishers and advertisers? It appears to mean that mobile advertising just went pro. Advertisers can serve ads based on location and make them fully interactive. Publishers might finally actually make some real money! As for AdMob and all of the other platforms in the market that have been securing funding based on speculation, this looks to me like the end of the road.

I’ll let you draw your own conclusions for this particular quote simply because they are easy to draw. Here it is:

 ”We do not have any plans to become a worldwide ad agency. We tried to buy a company called admob, and Google came in and snatched them from us.”  - Steve Jobs

The new advertising platform is being released for use by developers as this article is being written and will be available via the new OS to end-users this summer.

We’re putting the finishing details on May’s Top One Report and it’s going to be an awesome issue. May’s issue centers around innovation and entrepreneurial ingenuity.

We cover all parts of the creative process, from conception of an idea, protecting an idea (Look for a great guest article from Kevin Houchin, our attorney!), even how to know if your idea is profitable.

You won’t want to miss the top secret tutorial that can help you boost your bandwidth to unbelievable speeds.

Look for this issue in your mailbox soon!

Not a subscriber? Visit www.toponereport.com now to make this your trial issue!

Have a topic you want covered in the Top One Report? Drop us a line .